Privacy Policy

Last updated: October 8, 2026

BRB, I’m Busy (“BRB, I’m Busy,” “we,” “us,” or “our”) operates brbimbusy.com, including our online store, interactive activities, submission forms, publications, products, and related services (collectively, the “Services”).

BRB, I’m Busy is a creative brand and publication intended for tweens and families. We value creativity, self-expression, and privacy. We aim to collect only the information reasonably necessary to operate our Services, provide our products, and manage participation opportunities.

Our website and store are powered by Shopify. We also use third-party services, including Tally, to provide certain forms and interactive features.

This Privacy Policy explains what information we collect, how we use and share it, how long we retain it, and what choices visitors, customers, parents, and guardians have.

1. Personal Information We Collect

Depending on how you interact with our Services, we may collect or process the following information:

Contact information: Names, email addresses, phone numbers, billing addresses, and shipping addresses provided in connection with purchases, inquiries, or other transactions.

Payment and transaction information: Products purchased, order history, payment confirmations, transaction details, and related information. Payment details are processed through Shopify and applicable payment providers.

Account information: Account credentials, preferences, and settings where customer accounts are available.

Communications: Information provided when contacting us with questions, feedback, customer-service requests, or other inquiries.

Technical and usage information: Information such as IP addresses, browser types, device information, website interactions, cookies, and other technical identifiers collected through Shopify or other service providers.

Interactive activity responses: Choices, preferences, and written responses voluntarily submitted through Busy Board activities.

Parent/guardian submission information: Parent or guardian names, email addresses, electronic signatures, consent records, and other information provided in connection with publication or participation opportunities.

Child-related materials submitted by parents or guardians: A child’s first name, age, interests, written responses, artwork, creative projects, collections, photographs, or other authorized submission materials.

Marketing preferences: Email addresses and communication preferences provided by people who choose to subscribe to marketing communications.

We do not require visitors to provide their names, email addresses, schools, or home addresses to participate in our ordinary Busy Board polls and preference activities.

2. Busy Board and Interactive Activities

Our website includes a feature called the Busy Board, where visitors can participate in creative activities such as This or That, Poll of the Week, and Current Faves.

These activities are intended to encourage creativity, self-expression, and participation in the BRB, I’m Busy community.

This or That and Poll of the Week

These activities ask visitors to select answers about preferences, interests, hobbies, and everyday experiences.

We do not request names, email addresses, phone numbers, home addresses, school information, or other identifying details as part of these activities.

We may review responses individually or in aggregate to understand audience interests, develop future content, and create editorial features.

Current Faves

Current Faves allows visitors to share short written answers about favorite songs, shows, activities, hobbies, and other interests.

Because these responses include open-text fields, we ask participants not to provide private or identifying information.

Participants should not include full names, school names, home addresses, phone numbers, email addresses, social-media usernames, or other personal contact details.

We may review responses to identify popular interests, inspire future editorial content, or create general summaries of audience preferences.

We do not require a participant’s name or contact information to complete these activities.

Form Processing

Busy Board responses are collected and processed using Tally, our third-party form provider.

Tally and other service providers may process technical information necessary to deliver forms, maintain security, prevent abuse, and support their services, subject to their applicable privacy practices.

Although our Busy Board activities are designed not to request identifying information, we do not represent that participation is completely anonymous at the technical level.

We may remove or delete responses that contain unnecessary personal information or inappropriate content.

Submitting a Busy Board response does not subscribe a participant to promotional emails.

Busy Board participation does not grant permission for us to publish a child’s identifying information, photograph, or personal story. Publication opportunities involving child-related materials are handled separately through parent/guardian submission procedures.

3. Children’s Privacy

BRB, I’m Busy recognizes that some visitors to our website may be under the age of 13.

We design our general interactive activities to minimize the personal information requested from participants.

Children may participate in ordinary preference-based activities without being asked to provide their names or contact information.

Children should not submit identifying or sensitive personal information through open-text activities, contact forms, or other website features.

We ask parents and guardians to supervise children’s use of the internet and encourage them to review our privacy practices.

We do not intentionally request personal contact information directly from children through our Busy Board activities.

We do not knowingly sell children’s personal information.

We do not authorize the use of children’s submitted publication materials for unrelated third-party advertising.

If we discover that a child has provided unnecessary personal information through a form, we may remove that information or delete the submission.

Parents or legal guardians may contact us at hello@brbimbusy.com to ask questions about information relating to their child or to request access, correction, or deletion, subject to applicable law.

We recognize that information collected automatically by website technology may also be subject to children’s privacy requirements. We seek to manage these practices in accordance with applicable law.

4. Parent/Guardian Submissions

Certain BRB, I’m Busy opportunities, including Featured Girl and Little Corners, invite parents or legal guardians to submit materials on behalf of their children.

These opportunities are separate from our general Busy Board polls and activities.

Parent/guardian submissions may include:

• Parent or guardian name and email address
• Child’s first name and age
• Written responses and interests
• Artwork, collections, and creative projects
• Photographs of rooms, personal spaces, or creative work
• Other materials voluntarily submitted by a parent or guardian
• Consent acknowledgments and electronic signatures

We ask parents and guardians not to submit unnecessary identifying or sensitive information, including children’s last names, home addresses, school names, exact locations, personal contact information, or account credentials.

We use parent/guardian submission information to review materials, communicate about potential publication, verify permissions, prepare authorized content, maintain consent records, and respond to questions or requests.

Submitting a feature form does not automatically subscribe a parent or guardian to marketing emails.

5. Publication of Submitted Materials

When a parent or legal guardian authorizes publication under the applicable Parent/Guardian Submission + Publication Release, selected materials may appear in:

• Printed BRB, I’m Busy zines and publications
• Digital editions or excerpts
• The BRB, I’m Busy website
• Email newsletters
• Official BRB, I’m Busy social-media accounts
• Product previews or promotional materials
• Archival copies of BRB, I’m Busy publications

Published materials may include a child’s first name, age, written responses, artwork, photographs, projects, collections, or other specifically authorized content.

Publication permissions are governed by the Parent/Guardian Submission + Publication Release applicable to the submission.

We do not guarantee that every submission will be selected or published.

Parents and guardians may contact us about correcting or withdrawing unpublished materials.

Once material has been printed, distributed, publicly posted, archived, or shared by others, we may not be able to retrieve every existing copy.

6. How We Use Personal Information

We may use personal information to:

Operate our website and store: Maintain the Services, process payments, fulfill orders, arrange shipping, manage transactions, and provide customer support.

Provide interactive activities: Collect responses, calculate results, understand general interests, and improve Busy Board activities.

Develop editorial content: Identify audience interests, plan zine features, and develop creative content.

Manage parent/guardian submissions: Review submissions, communicate with parents or guardians, document permissions, and prepare authorized materials for publication.

Send requested communications: Provide order confirmations, customer-service responses, submission updates, and other necessary communications.

Send marketing communications: Deliver newsletters, announcements, product updates, and promotional messages where recipients have subscribed or where otherwise permitted by applicable law.

Protect our Services: Prevent fraud, investigate misuse, maintain security, and address technical problems.

Comply with legal obligations: Maintain necessary records, respond to lawful requests, resolve disputes, and protect our legal rights.

7. Shopify and Our Online Store

Our website and online store are hosted by Shopify.

Shopify collects and processes certain information when visitors access our website, browse products, make purchases, or interact with store features.

This may include device information, browsing activity, transaction information, customer information, and other information necessary to provide Shopify’s services.

Our store currently uses Shopify Network Intelligence, which allows Shopify to securely use information from interactions with our store alongside information from Shopify and other merchants to support enhanced services.

These services may include store functionality, improved shopping experiences, personalization, performance insights, and advertising-related features.

Depending on the services used and applicable privacy settings, Shopify may process information to help deliver more relevant advertising or understand customer interactions across Shopify-supported services.

Shopify may process information in countries other than the visitor’s country of residence and may work with service providers and other third parties in delivering these services.

Visitors may have rights to opt out of certain uses of their information, including certain advertising-related uses, depending on applicable law.

For more information, please visit:

Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers

Shopify Privacy Portal: https://privacy.shopify.com

We are responsible for making appropriate decisions about our use of Shopify features and complying with applicable privacy requirements.

8. Tally and Other Form Providers

We use Tally to provide interactive forms, polls, questionnaires, and parent/guardian submission forms.

When someone completes a Tally form, the information they submit is processed through Tally and made available to BRB, I’m Busy for the purposes described in this Privacy Policy.

Depending on the form, this may include selected answers, written responses, contact information, uploaded materials, consent acknowledgments, and submission records.

Tally may also process technical information associated with operating and securing its services.

We use submitted information only for the purposes relevant to the particular form, including reviewing responses, administering submissions, communicating with parents or guardians, and preparing authorized publication materials.

We do not automatically enroll form participants in promotional email marketing.

9. Cookies, Analytics, and Similar Technologies

Our website and service providers may use cookies, pixels, local storage, and similar technologies to operate the website and provide its features.

These technologies may support:

• Website functionality and navigation
• Shopping carts and checkout
• Security and fraud prevention
• Remembering preferences
• Understanding website performance
• Analytics and reporting
• Marketing and advertising where permitted by applicable law

Some technologies are necessary for the website to function. Others may be used for analytics, personalization, or advertising-related purposes.

Depending on location and applicable law, visitors may have access to cookie controls, consent choices, or data-sharing opt-out options.

We recognize that additional requirements may apply to the collection and use of persistent identifiers from children, including restrictions on behavioral advertising.

We do not treat ordinary website privacy controls as a substitute for parental consent where that consent is legally required.

10. Marketing Communications

We may send promotional emails about BRB, I’m Busy products, publications, launches, events, and other announcements to individuals who subscribe or where otherwise permitted by law.

We do not require Busy Board participants to subscribe to marketing communications.

Completing a parent/guardian submission form does not, by itself, constitute agreement to receive promotional emails.

Recipients may unsubscribe from promotional emails using the unsubscribe link included in those messages.

Transactional communications, such as order confirmations or responses to customer-service requests, are separate from promotional marketing.

11. How We Share Personal Information

We may share personal information with service providers and other parties when reasonably necessary to operate our business, provide requested services, or comply with legal obligations.

These parties may include:

Shopify: For website hosting, store operations, checkout, payments, customer services, and enhanced platform features.

Tally: For forms, questionnaires, polls, submissions, and associated processing.

Payment providers: To process payments and transactions.

Shipping and fulfillment providers: To deliver orders.

Technology providers: For website services, security, storage, analytics, communications, and related operations.

Marketing providers: Where permitted by applicable law and consistent with applicable privacy choices.

Professional advisers: Such as legal, accounting, or other advisers where reasonably necessary.

Legal authorities: Where disclosure is required by law or necessary to protect rights, safety, or security.

Business successors: In connection with a merger, acquisition, sale, restructuring, or similar transaction.

We may also disclose information at the direction of the person providing it or with applicable consent.

We do not authorize unrelated third parties to independently use children’s submitted publication materials for their own advertising purposes.

12. Third-Party Websites and Embedded Services

Our website may include links to or embedded content from third-party websites and services.

These services may collect or process information under their own privacy policies.

When visitors follow an external link or interact with a third-party service, that provider’s privacy practices may apply.

We encourage parents and guardians to review third-party privacy policies when appropriate.

13. Information Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

We seek to limit access to submitted information to people and service providers who need it for legitimate business purposes.

However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

We encourage visitors not to submit unnecessary sensitive or confidential information.

14. Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may vary depending on the type of information.

Order and transaction records may be retained for accounting, tax, customer-service, and legal purposes.

Busy Board responses may be retained while we review participation, prepare results, or develop content. We may periodically delete individual responses that are no longer needed.

Parent/guardian submissions may be retained while we review materials, prepare publications, or administer participation opportunities.

Consent and publication records may be retained for longer periods where reasonably necessary to document authorization for published or archived materials.

Marketing information may be retained until a recipient unsubscribes or the information is no longer needed, subject to applicable legal obligations.

When information is no longer reasonably necessary, we may delete it or securely dispose of it in accordance with applicable practices and requirements.

15. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information
• Request a copy of certain personal information
• Opt out of certain uses of information for targeted advertising or data sharing
• Withdraw consent where applicable
• Unsubscribe from marketing communications

Parents and legal guardians may also contact us regarding information collected or submitted about their children.

We may need to verify identity or parental authority before completing certain requests.

These rights may be subject to legal exceptions.

We will not discriminate against individuals for exercising rights available under applicable law.

To make a request, email hello@brbimbusy.com.

16. Data Sharing Opt-Outs and Privacy Signals

Depending on applicable law and location, visitors may have the ability to opt out of certain sharing of personal information or its use for targeted advertising.

Our store uses Shopify privacy tools to support applicable privacy choices.

Where required by law, certain browser-based privacy signals, including Global Privacy Control, may be recognized.

Visitors can also review Shopify’s privacy resources and available choices at https://privacy.shopify.com.

17. International Processing

Information may be processed, stored, or transferred outside the country or region where a visitor resides.

This may occur through Shopify, Tally, payment providers, or other service providers.

Where required by applicable law, appropriate measures will be used to support international processing or transfers.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, products, interactive activities, technology, business practices, or applicable laws.

When we make changes, we will post the revised policy on our website and update the “Last updated” date.

Where required by law, we may provide additional notice of material changes.

19. Contact Us

For questions about this Privacy Policy, privacy practices, parent/guardian submissions, or privacy requests, contact:

BRB, I’m Busy

Email: hello@brbimbusy.com

Please avoid including unnecessary sensitive information in email communications.